A community that feels unacknowledged and under-resourced
Despite Austin being the 3rd largest LGBTQIA+ city in America, many people felt isolated from the community. Clayton carried out a survey that showed how most LGBTQIA+ people felt like their needs were unmet or ignored professionally as well as personally. Through domain research and user interviews, we discovered:
30% of LGBTQIA+ individuals working at a nonprofit report that they experience depression as a result of an “unwelcoming work environment.” (Nonprofit Times, 2018)
Community organizers found it very difficult to get enough support for specialized, meaningful causes beyond parties and parades for white gay men.
Business representatives did not know how to influence funding decisions, or even get supervisors to care about supporting causes that did not have an obvious impact or relevance to the company.
These are the top findings from the first round of our user interviews that lead us to this problem
During our first two meetings, we simply wanted to present our findings and ask the client for what he wanted to do. But we realized that it was better to tell him what we thought should be done next. This made it easy for him to say yes or no and provide useful feedback.